7 Tools For Effective Keyword Research
Whether you are trying to create content for SEO or building a keyword list for your paid search campaigns these are 7 keyword research tools that you must know about.
These tools along with plenty of others that are available will help to ensure you have all of the relevant information you need to make informed choices about your content (or organic) keyword targets and paid search campaigns.
KeywordTool.io is a fantastic alternative to Google Keyword Planner. Not only can you find Google keyword volumes, you’ll get keyword suggestions across Youtube, Bing, Amazon, Ebay, Instagram and The App Store.
This tool utilises Google Autocomplete or search suggestions based on the platform you’re looking for keywords on. The free version will give you plenty of useful keyword suggestions based on your keywords, up to 750, but if you need more you’ll have to upgrade to the KeywordTool.io Pro version
What a fantastic tool from Neil Patel that not only gives you keyword ideas, but also shows you both paid and organic search competition!
The best bit, it’s FREE!
Simply type in your keyword and select a language/location and you’ll get keyword ideas and related searches based on your input. You’ll also see the Keyword monthly search volumes and CPCs which are massively useful for estimated spend on Paid Search.
Another great feature is the keyword overview which you can see by clicking on the little ‘return’ icon next to each keyword. This will give you a quick overview of the Google SERPs for that keyword in your chosen language/location. Estimated traffic, social shares and domain score will help to make informed decisions on which keywords you want to try to rank for, or which your going to pay for.
Google’s Keyword Planner (http://ads.google.com/intl/en_uk/home/tools/keyword-planner/)
This is usually a go-to for search marketers, whether that be PPC or SEO but unfortunately monthly volumes in keyword planner have been shown to be widely inaccurate/misleading. Great explanation by Rand Fishkin.
Still, it’s worth a look. Keyword planner can still show great keyword suggestions, but unless you have active campaigns in Google Ads, you’ll see huge ranges for your suggested keywords and even then it’s a bit misleading.
Take everything in Keyword Planner with a pinch of salt. Cross check with the other Keyword Tools, and even with your own campaign data to make sure you’re looking at the most accurate data.
More Keyword Research Tools
Of course there are other tools available, each of them comes with their good or bad points of course, but if you wanted a rounded view of the search landscape surrounding your keywords, you’ll use at least a couple of them for your research.
AHREFS Keyword Generator – this will give you keyword difficulty as well as all the usual volume data.
KWFinder – brilliant for finding long tail terms with low ranking difficulty.
Google Correlate – find patterns which correlate to real world trends, or in real terms, something that has a similar search pattern to your keyword.
Wordstream Keyword Tool – Discover keywords you may never have thought of.
Thanks for reading. If you think of any others that should be added to the list, pop a comment in the comments section below.